We finally nailed making Amazon listing images with Claude
We finally got a workflow working where a single product photo can turn into proper branded Amazon listing images without rebuilding the brief every time.
What made the difference was doing the brand work first, not the image prompt first.
We feed in the brand website, logo, product photos, and a short description of the brand. From that, Claude creates a design file with things like:
- brand colours
- typography style
- image mood
- layout direction
- what to avoid
- how the Amazon images should feel
After that, making images gets very simple.
We just drop in a product photo and ask for the exact image type:
- Hero
- Benefits
- Features
- Us vs Them
- What’s Included
- Use Case
- Brand Story
- etc
The nice part is it already understands how these Amazon image types are supposed to look, so we’re not explaining the structure from scratch each time.
We tested it on various products and it turned iphone-clicked photos into multiple listing image types while keeping the brand look consistent.
What was even better was the edit loop.
If something looked off, we just said:
- too dark
- remove the hand
- change the angle
- clean up the background
- reduce text
and it would fix the same image instead of making us start over.
Biggest takeaway from doing this: branded Amazon images got much better once we stopped treating each image like a fresh prompt and started treating the brand as a system first.
Curious if anyone else is doing something similar for listing images, because this worked way better than the usual "generate and pray" approach.