u/eliza_brightspot

Esca is an anglerfish, and the depths of your content are her territory. 

We built her to help content teams spend less time on tedious tasks and more time in creative flow.

With Esca, you can: 

Ask anything. Esca can search across your content library to answer questions based on your owned content.

Create anything. Use Esca to draft new pages, build on existing content, enrich drafts and so much more. She’ll work within the structure and patterns already in your content library.

Automate anything. If you can define a rule for a repetitive task, Esca can automate it, including workflows that connect Brightspot with other tools in your stack.

Learn more: https://www.brightspot.com/brightspot-cms/ai/who-is-esca

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Though she’s not quite live yet, we couldn’t wait to introduce Esca to the world. Esca is an anglerfish, and the depths of your content are her territory. In early August, she’ll be swimming into Brightspot to take tedious, repetitive work off your plate so you can spend less time fighting currents and more time in creative flow.

Her glowing lure represents a bright spot in the deep sea of content, but there’s a little more to the story of why we chose an anglerfish. Read her story: https://www.brightspot.com/about-us/news/meet-esca?=aw

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Brightspot was proud to be recognized as a G2 Momentum Leader, a badge tied to growth, customer satisfaction, and product momentum.

Here’s what our customers have to say:

“I enjoy the new A/B testing dashboard because I can run content experiments on our homepage headlines and see results in real-time without requiring any developer assistance,” said one reviewer.

“I like Brightspot’s built-in AI tool that helps generate headlines, summaries and SEO fields directly inside the CMS,” said another reviewer.

We’re proud to see Brightspot recognized as an innovator and market leader. Huge thanks to our users for continuing to share feedback, push us forward and help shape the platform!

‘Content Management System’ was coined in the 90s, and since then, a bunch of software has been lumped under this generic term. But the role of these systems has changed significantly over the past few decades. Content-driven organizations now require a system that can automate content operations, governance, workflows, personalization, trust, and content creation — that’s a lot more than just content management.

Lately, we’ve been feeling like “Content Operations Platform” may be a better label for the mission-critical content platforms of the future.

Stats have shown that 90% of net-new content on the internet will be synthetically generated or AI-augmented by 2028-2030 (Europol/Gartner projections). A team that currently produces 13 pieces of content per week will soon produce 1,000 per day (Brightspot Content Trends Report). And AI can pump out 500 video assets per minute (Harvard Business Review).
So CMSs must go beyond simply storing content; modern systems help teams create, approve, govern, reuse, personalize and even generate content with AI.

We think of Brightspot as a mission-critical Content Operations Platform. Technically, yes, we’re still called a CMS. But our true value lies in content operations — especially for enterprise teams building at scale with AI — so we’re coining COP.

Curious how others see it: is CMS still the right term, or does the category need a more appropriate name?

Good authoring and editing tools: Try not to get swept up in all the fancy new AI tools; prioritize easy content creation and editing above all else.

Structured content modeling: marketers need reusable content components, a feature that will save your team a ton of time.

Workflow automation: No one has time to micromanage every piece of content their team is creating. Your CMS should do that for you.

SEO tools: SEO optimization requires consistent execution across every piece of content, and that only reliably happens when SEO tools are built into the authoring experience.

Built-in experimentation: experimentation should be embedded in the CMS so you can stay in your flow and get tests live fast.

Integration with your existing tech stack: Your CMS should bend to you, not the other way around. And integrations should be maintained by the vendor, not you.

Anything I missed?

Feeling lucky to work at Brightspot, where marketers are involved in the dev process, and we’ve got all these features and more.