Which logo direction best suits a skate plaza built around unusual skateable sculptures?
Hi! I’m developing a Imaginary brand identity for OPEN ENDS, a permanent public skate plaza built around skateable sculpture as my final Uni project (Aus Version of College).
The brand values are: creative, inviting and open ended.
The logo only needs to work as a clear identifier the personality of the wider identity will also come through illustration, colour, photography, messaging and animation.
Each row, A–C, shows one logo direction in horizontal and stacked formats.
can you tell me which direction feels strongest, and why?
I’m interested in:
-Which feels most distinctive while remaining readable?
- Which best suits a creative skate space without feeling childish?
- Does anything feel unclear or read as something other than “Open Ends”?
- Which would work best at both signage and sticker/profile-picture sizes (is it dynamic) ?
Honest criticism is welcome ofc, i'm looking for real feedback !