u/filipinocowboy007

I did a 3+ year study on 5000 business across the Philippines with ACTUAL monthly revenue. This is what I learned:

1. Cafes have the highest failure rates. The small / aesthetic cafes outside business districts that look great in photos is probably going to fail.

2. - office workers are your life line. > they are your repeat customers

3. - coffee is low order value and usually only ordered once

4. - medium to high rent

5. - relatively high initial investment since customer judge you by your coffee machine.

6. - you’ll need a food program to increase your order value per customer which means additional equipment and investment

&gt;> yes this includes milk tea shops <<

Let me know in the comments if you guys want more insights or advice