Clients Using LLMs to hyper analyze everything
I've been working with this client for a month now, and we went through the brief, the strategy, the media planning, etc., and then we launched. My POV was that this client was a little demanding, definitely more "sales" focused, and less data-savvy and educated about digital marketing.
Anyways, we launch our campaign (paid social, search) and then all of a sudden, her emails turn into this academic, hyper-analytical essay heavily critiquing our strategy, targeting, creative, marops/tracking, etc.
At first I was like, "Wow, these are good questions, I wish she had asked them earlier in the process," but after multiple back and forths and after it getting so convoluted, I got suspicious. A lot of the questions were hypocritical (for example: we should use broad targeting when they initially said super-specific targeting), and I figured out that, yeah, this is definitely ChatGPT.
In the end, we ended up firing her because she was wasting our time, we followed her/ChatGPT's recommendations, and the campaigns still didn't work.
How are y'all dealing with not-so-smart clients using LLMs to critique your work?
EDIT: I forgot to mention, despite her definitely ChatGPT'd emails, when we were on calls with her, she was nowhere as sophisticated, though I predict this is going to change with meeting recorders and real-time LLM feedback