Two days before July 4th, Microsoft wrapped its layoffs in a flag
Two days before July 4th, Brad Smith posted a video series on LinkedIn celebrating America’s 250th birthday. “As an American company, we believe we have a responsibility to understand where we have been, learn from it, and help make real for others the opportunities created for us.”
Here’s what Microsoft has made real for others lately: roughly 20,000 jobs cut last year. Nearly 9,000 US employees offered “voluntary” retirement this spring under a Rule of 70 formula – age plus tenure – that conveniently targets the company’s older American workers. And per this week’s reporting, thousands more layoffs landing next week across Xbox, sales, and consulting. All while pouring $100+ billion into international AI infrastructure.
Now the timing. Companies that are actually proud of being American – the flag makers, the ones staffed with veterans – have been celebrating this anniversary for months. Microsoft discovered its patriotism 48 hours before the fireworks. And not with a national campaign, not a single TV spot. One executive’s LinkedIn post. You don’t reach the American public through LinkedIn. You reach the press and the professional class – the same audience about to read next week’s layoff coverage.
Then watch the videos. They’re entirely about what other Americans did. Founders in Philadelphia. People who “faced uncertainty and made choices.” If Microsoft were proud of its own American story, it would celebrate its own workers – the people who actually built the place. That’s a hard video to make when you’ve spent 18 months walking tens of thousands of them out the door.
So my read: this is air cover. A feel-good history series rolling out “throughout July” – the exact month the layoffs land. Microsoft times its cuts to the fiscal year, which starts July 1. The flag imagery arriving the same week is not a coincidence. It’s a cushion.
The series says history is made by people, in moments, through choices. True. In America’s 250th year, Microsoft’s choice was thousands of pink slips, timed to the fiscal year, wrapped in red, white, and blue.
That’s not celebrating America. That’s borrowing it.