u/gitise

Hello SEO'ers of Reddit

For my company [can disclose on request] we have a long standing SEO issue that you can hopefully help me fix.

The situation sounds simple, the solution appears difficult.

1. We are a Dutch company with 80% Dutch speaking clients
2. We have an English brandname
3. If people search our brandname, >50% of the time (last 7d) our English page (/en) hows in the results
4. This should not happen because maximum of 10-20% of the searchers are non-Dutch language searchers.
5. We need the Dutch version of the site to show up 80-90% of the times because now Dutch natives get an English website and dont convert as well.

Thanks a lot in advance. To show you we tried, here is our backlog of actions we took.

What have we tried (in chronological order):

- Shortening URL's
- Removed Country codes from hreflang

- Updated privacy statement

- Removed X-default
- Moved hreflang to top in >head?

- Hide default collections/all from search

- FAQ fixexs

- Added x-default to hreflang tags

- Buyback PDP tag hide-from-search

- Removed extra (last) trailing for hreflang (example: (can share on request)

- Added extra (last) trailing for x-default ((href=can Share on request)

- X-default dynamic for all URLs
- Added /en/ to x-default for EN homepage

- Country code NL added to nl hreflang ((href="can share on request)
- Enabled "Language - Displays the language that matches a visitor’s browser, when available"
- EN site: point FAQ footer url to EN FAQ version (instead of NL)
- Enriched json u/Product data: product name, description, price_valid_untill, organization/sameAs, etc.

Hello SEO'ers of Reddit

For my company [can disclose on request] we have a long standing SEO issue that you can hopefully help me fix.

The situation sounds simple, the solution appears difficult.

1. We are a Dutch company with 80% Dutch speaking clients
2. We have an English brandname
3. If people search our brandname, >50% of the time (last 7d) our English page (/en) hows in the results
4. This should not happen because maximum of 10-20% of the searchers are non-Dutch language searchers.
5. We need the Dutch version of the site to show up 80-90% of the times because now Dutch natives get an English website and dont convert as well.

Thanks a lot in advance. To show you we tried, here is our backlog of actions we took.

What have we tried (in chronological order):

- Shortening URL's
- Removed Country codes from hreflang

- Updated privacy statement

- Removed X-default
- Moved hreflang to top in >head?

- Hide default collections/all from search

- FAQ fixexs

- Added x-default to hreflang tags

- Buyback PDP tag hide-from-search

- Removed extra (last) trailing for hreflang (example: (can share on request)

- Added extra (last) trailing for x-default ((href=can Share on request)

- X-default dynamic for all URLs
- Added /en/ to x-default for EN homepage

- Country code NL added to nl hreflang ((href="can share on request)
- Enabled "Language - Displays the language that matches a visitor’s browser, when available"
- EN site: point FAQ footer url to EN FAQ version (instead of NL)
- Enriched json u/Product data: product name, description, price_valid_untill, organization/sameAs, etc.

Edit for clarity:

- We are talking about brand name queries
- Our brand name is english, our domain is our brandname
- Dutch people searching our brandname get the English URL, where they should get the Dutch one