u/harold_dawkins3848

We’re on Shopify with a pretty big product inventory, and a lot of the usual SEO advice just doesn’t seem very useful anymore. Product pages are manageable, but category/collection pages have been much harder to scale properly.

Things like:

• faceted navigation
• duplicate filtered URLs
• crawl waste
• collection-page indexing
• internal linking across thousands of products

have become way bigger issues for us than content production itself.

Feels like most SEO discussions online are still centered around blogs/content sites, while large ecommerce stores run into a very different set of technical challenges.

I’ve been trying to clean up the SEO side of my ecommerce store lately and got stuck on filter pages.

Things like color, size, brand, price filters are generating so many different URLs that I honestly can’t tell what should be indexed and what shouldn’t.

Some people say noindex them, some say use canonicals, others say certain filter pages can actually rank well.

Curious how other ecommerce store owners are handling this in real life.

Seeing a wave of agencies now claiming “LLM optimization” or “AI SEO,” but it’s hard to tell what’s real vs just rebranded SEO.

For those who’ve explored this seriously, what separates a legit company from hype?

Are there any firms doing actual measurable work in this space yet?