u/heidihobo

Hey everyone, welcome to r/ChatGPTAdsExperts!

Search ate the last 20 years of marketing. LLMs are about to eat the next 20. This is the room where we figure out how to win attention, clicks, and conversions inside ChatGPT, Perplexity, Gemini, Copilot, and whatever ships next.

Post the good stuff:

• Screenshots of ads, citations, or sponsored answers in the wild
• Tests, results, and "huh, that worked" moments
• GEO / AI SEO plays that got your brand surfaced
• Hot takes on where this whole thing is heading

House rules: Be useful. Be real. Skip the guru bait.

Jump in:

1. Drop a comment - who you are, what you're testing.
2. Post something today. Even a question counts.
3. Bring a friend who gets it.
4. Want to mod? DM me (u/heidihobo)

First wave is the best wave. Let's build.

https://preview.redd.it/zz8cewrwad1h1.png?width=2277&format=png&auto=webp&s=ce630b7edd22d92d5855cac0a3c523849820492e

There's alot of freelancers and agencies here looking to scale their ads but don't spend on PPC because CPC's are like, $500+, and facebook is a minimum $500 CPA for a qualified lead nowadays. So i though i might try ChatGPT Ads for agency lead gen.

Now i've only been running this for a couple days, but this has been doing okay-ish and I managed to get clicks for less than $6 CPC . Which is actually pretty awesome, if the traffic was equally as awesome.

I got one conversion from France, even though my location was set to USA. My CTA was a free PPC Audit, I didn't put crazy effort into it, but it seems as more people join, the CPCs increase. I only managed to spend on the $6 CPCs until yesterday where it stopped spending.

Not bad, not great, but i expected the results to be more intent. Sharing for transparency, and want to hear what others have experienced!

Edit: this is my experience for agency lead gen only, not client side or anything like that.

Sharing some very early data from the ChatGPT Ads beta in case anyone else is poking at it. Caveat up front: 228 impressions across 3 ad groups is way under stat-sig.

Setup:

• 3 ad groups, same product, same landing page, three positioning angles
• Same daily budget cap on each
• Time period: Went live 3 days ago

Early Results:

https://preview.redd.it/as7k3vmora1h1.png?width=1399&format=png&auto=webp&s=7e1d240c2590168ba0e3c133913a0fd7d8bafb4d

A couple things I noticed:

1. Impression distribution is wildly uneven. The "Stack Replacement" angle barely got served; 16 impressions vs 125 for the top one. Either the algo is throttling based on early CTR, or that ad's failing some quality threshold I can't see. No transparency in the UI on what it could be.
2. The winning angle's 2.40% CTR is ~2-3x what I see on Google Display, but well under my Search benchmarks. I think that makes sense? These are conversational placements, not search-intent per se, though the platform serves these placements based on "prompt and conversation angles" that we set up.

What I still don't know:

• Is 1-2.5% CTR good, bad, average?
• Whether the conversational context (what the user just asked ChatGPT) matters more than the ad copy itself
• Click quality: I don't have any conversions yet, so we'll see how this plays out

Anyone else running ads on ChatGPT? I'm specifically curious what you're seeing on CTR results because I'm not sure what to think about our ranges yet.

Ngl the ads ruined this site

It looks like OpenAI is building out their founding Ad Solutions team. I see former Meta Client Solutions employees are getting hired.

Any insights on advertising jobs at OpenAI? Is this department growing fast? Are there OpenAI reps partnered with agencies already?

So OpenAI officially rolled out ads in ChatGPT and honestly this might become bigger than Google Ads long term.

You can now create an advertiser account and run campaigns directly inside ChatGPT through their new Ads Manager.

What’s wild is the targeting model.

Google:

>

ChatGPT:

>

That’s an INSANE intent signal.

According to OpenAI:

• Ads are clearly labeled
• Ads are separate from answers
• Advertisers don’t see your chats
• Free users see ads
• Plus/Pro stay ad-free
• Users can disable personalization controls

And brands like Best Buy and Lowe’s are already testing campaigns.

The craziest part is this feels less like traditional ads and more like:

>

Feels like the beginning of a whole new ad economy.

If this works, SEO agencies are gonna turn into:

• prompt optimization agencies
• AI placement agencies
• conversational commerce consultants

People laughed when ChatGPT added memory.

People laughed when it started shopping.

Now ads are here.

This is slowly becoming an operating system for the internet.

I know GPT has upgraded its ad platform and added cpc to their ad. I can't wait to tried ai ads for its precise context and high customer intent. But yesterday, I go to gpt platform and want to sign up an account, but it shows i can't get an account unless i find someone/ Agency? to recommend.
I just curious about the truth about the ads. All i know about it just from GPT, but I want to hear more about the experience from the brand company. Could you guys tell me what do you think about gpt?

Chat GPT has launched its new ad platform after testing with select partners for months.

I’m curious to hear from anyone who has been through the signup process - how long is it taking to get approved? What are your early impressions of onboarding and the tool itself?

I’m really interested to see and test the targeting options considering the different ways people interact with LLMs vs search engines.

AdExchanger published something this week that caught my attention. Advertisers in OpenAI's ChatGPT ad pilot are frustrated because they can't exhaust their budgets. Not because the ads don't work, but rather because there isn't enough inventory to spend against.

OpenAI responded by quietly rolling out ads to logged-out users, with no official announcement. That's how you know it was reactive. The minimum spend has also dropped from $200,000 to $50,000 in what seems like a short period.

Compare that to Google or Meta, where burning through budget is almost never the problem. The scale is enormous and the inventory is essentially infinite.

What's interesting here is the logged-out user piece. These are people with no account, no conversation history, no profile. So OpenAI is serving ads against context alone, with what you're typing right now, in this session. That's a very different targeting model than what most people are imagining when they hear "AI advertising."

The ads themselves sound pretty benign. One person saw Canva and JobCopilot while getting resume advice. She said she barely noticed them. One of the ads was partially blocked by a prompt to log in, which is maybe the most on-brand thing that's ever happened in ad tech.

For anyone watching this channel: is insufficient inventory a temporary growing pain, or is it a signal that the addressable audience for this format is smaller than people think?

Theyve started showing ads to logged-out users in the US, is it a hint that their original plan isn't working as expected?

The walled garden of logged in users isn't big enough to support the financial goals of the company. Some might say this is a natural evolution to open more inventory.

But reports also indicate that OpenAI has slashed minimum buy-in budgets from $200,000 down to around $50,000. You don’t drop your entry price by 75% if you are over delivering on your promises.

Demand is high, but the reach is the bottleneck. Plenty of companies want to advertise, but ChatGPT literally don't have enough conversations within which to place relevant ads.

Expanding to non logged in users could be the only way to reach the targets required!

Lots of clients are planning upcoming budgets and campaigns for later in the year. Annoyingly, many clients almost set this stuff in stone, making it hard to plan for new releases.

When it comes out, what would you project (today) for splitting/allocating budget for testing?

Conceptually, what type of searches do you think a GPT ad might perform better than a Google PPC ad?

Less concern for poaching KW's since the user base and volume will be smaller than Google.

But I can't be the guy who "didn't properly budget for it"

I just want to know the first thing that come to your mind when you listen the word chatgpt ads