I’ve noticed most UGC content is produced by younger creators, but I’m curious if brands are actively using Gen X / 55+ creators in campaigns.

Would love to hear if anyone has seen examples of this working well or any insights on performance differences across age groups.

[HIRING] UGC Dads (55+) USA | Paid Remote UGC Work

Looking for male UGC creators (55+) based in the USA for ongoing paid short-form video projects.

We’re working with brands that want authentic, everyday “dad perspective” content for TikTok/IG ads (not influencer-style content).

Requirements:

• Male, 55+
• Based in the USA
• Comfortable filming simple videos on a smartphone
• Natural speaking style on camera

Content:

• Short UGC videos (testimonials, product use, talking-to-camera clips)
• Scripts or talking points provided
• Filmed remotely from home

To apply: DM with age, location, and any sample videos if available.