What makes a Japanese snack box feel genuinely worth it?
For people who have tried Japanese snack boxes before, what made one feel genuinely worth it to you?
I’m based in Japan and have been getting more interested in regional snacks and omiyage culture.
Was it regional items, local stories, savory snacks, full-size items, variety, price, shipping transparency, or something else?
I’m especially curious what separates a box that feels thoughtful from one that just feels like a random assortment of snacks.