Ahrefs, SEMRush and Google Changes - How Are You Adjusting?
I'm interested in the perspective on this.
Since the recent changes with Google, it seems that SEMRush and Ahrefs and other tracking tools are becoming less and less effective.
How many of you are still using these tools and find them effective and worthwhile?
If you have moved on from these tools, what's your process changed to?
And yes, I know the standard Google Search Console answer, but I'd love to hear more in-depth information on your process if it has moved away from these tools, and how effective you think that has been for you.
Maybe this is a better way to put it:
For keyword research, competitor analysis, and finding backlink opportunities. That's essentially what I'm curious about here. Are they still the best, good, or mediocre tools for these types of activities? Or are they becoming outdated and are you finding better ways to work around these activities without them?