u/kahhaiako

I’ve never written a negative review of a business in my life but I feel compelled to share this experience with other brides-to-be so they avoid the hell I went through with True Society Fitzroy.

I first contacted True Society back in November last year requesting an appointment for a bridal fitting. My wedding isn’t until early 2027, but I find big decisions extremely difficult and get decision fatigue badly, so wanted to give myself plenty of time to avoid stress.

After making an online booking I got a call from a sales representative who wanted to know some more information about the kind of dress I was looking for. I had some sort of idea in mind but said that I was really open to trying a few different styles and getting to know what suited me best. She told me that it was best I come back another time once I knew exactly what I wanted as ‘most brides walk out of here with their dress’. I thought that was odd but decided to take her advice and went shopping around to a few other stores.

A few months later I knew exactly the kind of dress I was after and decided to try True Society again. The same sales representative called me and I told her I had a much better idea of what I wanted now. She sent me a link to upload inspo pics and describe my dream dress which was great.

I arrive at my bridal fitting with two of my bridesmaids. The sale representative greets me by the wrong name and makes us wait about ten minutes before coming back and greeting me correctly. She then takes us to a big change room in the middle of the floor where us and other brides and their families have full view of each other once the curtains are pulled back. No biggie, but I do prefer a little more privacy personally.

We do a lap of the floor to look at dresses (she tell my bridesmaids to wait even though I’d preferred them to be with me) and tells me she’s already pulled out a handful based on my inspo pics. I felt quite rushed and didn’t have any time to explore the gowns on my own. I asked if I could also have a look at bridal minis as I’m thinking of doing a second look but was told they don’t have any available (which I find bizarre since there were heaps online).

Then she says that they’re having a big promotion where I can pull an envelope out of a box to receive a random discount. So I pull an envelope out and it says I’ve saved $800 off my dress if I bought it that day. At that point it became such a massive ordeal with multiple staff members coming over to congratulate me and tell me it’s the biggest discount they’ve seen. My bridesmaids and I could just tell it was all an act and found it so cringey.

So I tried on a few dresses, and each time the curtains were pulled back the lady would do a huge dramatic countdown which just made me feel so embarrassed. Sadly I wasn’t vibing with most of the dresses except one which was not too bad - it had the right silhouette and neckline but I wasn’t sure of the fabric. The saleswoman made the biggest deal out of this dress. She put me in a veil, gave me a fake bouquet, made me walk a lap of the shop including out to the window in full view of the public, as well as OUTSIDE into the courtyard surrounded by 3 staff members all taking photos and videos. Because I wasn’t entirely sure of the dress, the staff then tried to pressure me into FaceTiming my family in case they’d help sway me into buying the dress - including someone overseas where it was like 3am (I didn’t, thank god).

I then said I was feeling a bit overwhelmed and asked if I could get changed back into my casual clothes, and the salesperson told me to spend more time in the dress as I’d “grow to love it”. I had to ask her two more times if I could get changed. My poor bridesmaids were trying so hard to stand up for me but were being totally ignored and pushed aside.

Finally I got out of the dress and went to leave, and was basically told I was making a huge mistake and that they spent so much time with me and it was a real shame I’m not purchasing anything. I thanked her for her time and left, and immediately had a panic attack from the stress and pressure I was put under. An hour later the same salesperson calls me, leaves a voicemail and then texts me asking if I changed my mind and want to come back in to buy the dress while there’s still time. I ghosted her and vowed never to go back.

Edit:

I also forgot to mention that one of the dresses they had me try on was so comically big (I’m talking like, 3-4 sizes above mine). They tried to pull it off with heaps of clips but the vision was totally lost as the part of the dress that was supposed to be around my armpits was all the way around my back. My bridesmaids were stifling laughter when the curtain was drawn back because it looked so ridiculous 😂