
Xbox is apparantly rebranding to XBOX
Xbox has seemingly rebranded itself to “XBOX” — yes, all caps.
New Xbox CEO Asha Sharma confirmed the change on X/Twitter after a fan poll showed 64.8% preferred the stylized “XBOX” logo over the traditional version. The updated branding is already live on Xbox’s X account and Sharma’s LinkedIn profile, though platforms like Instagram, YouTube, and Facebook still use the classic name.
Since replacing Phil Spencer earlier this year, Sharma has overseen a wave of changes across Microsoft Gaming, including leadership reshuffles, the end of the “This is an Xbox” campaign, a cheaper Game Pass Ultimate tier, and refreshed branding updates like the new boot sequence and retro-inspired green logo.
Fan reactions to the all-caps makeover are mixed. Some see it as a nostalgic callback to the original Xbox era, while others aren’t convinced the rebrand will stick long-term. A few fans are already asking Microsoft to go even further by bringing back the console’s iconic rough-edged font from the early 2000s.
Original source :- https://x.com/i/status/2055409655011332480