u/lacho352

Hey guys!

I’m working on a branding project for a DJ/Producer alias. Beyond the music, the goal is to build a cohesive visual universe where everything stems directly from the primary logo mark and wordmark.

Here is the creative brief and context:

• The Target Audience: 17–30 year olds who are heavily into house music and club events. They have an eye for cohesive, subculture-led visuals that complement the music.
• The Aesthetic & Core Pillars: Momentum, Precision, Nostalgia, and Sharpness. I wanted a "running man" as the primary mark—it needs to feel like it's constantly on the move. For the wordmark, I wanted something sharper to balance out the motion of the icon, and I think I've struck that balance here.
• Use Cases & Application: This will be the central anchor for the entire visual system. The immediate plan is to feed the logo/visuals into a CRT monitor connected to my setup for content/visualizers. Long-term, it needs to scale across future release artwork, gig posters, social handles, and merchandise.

What I'm looking for feedback on:

1. Does the balance between the fluid motion of the "running man" and the sharpness of the typography work well together?
2. How well do you think this visual translation hits those pillars of "nostalgia" and "momentum"?
3. Are there any technical execution issues you notice regarding scalability (e.g., how well it will hold up on a low-res CRT screen or shrunk down as a social media avatar)?

Tear it apart! Thanks in advance.