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u/laoyan0523

r/SideProject r/SEO r/bigseo
▲ 0 r/bigseo

Should I suggest the customer do domain migration first?

I have a customer now has a website and it has good organic traffic. Most of the traffic come from their brand name(the domain name is not same as their brand name). They just bought a new domain name which is same as their brand name. They have very few pages in the old domain name and about 600 backlinks. I am working with them to do content plan to increase their organic traffic through SEO. Their short term goal is to increase traffic of their website and they also want to use their new domain because it is same as their brand.

There are two ways:

  1. Do SEO on the current domain and do domain migration in the future. It is easier to get traffic increase because it has good authority and traffic. But it will have bigger side effect if migrate to new domain in the future.
  2. Do domain migration using 301 first and do content in the new domain right now. Because it need time for google to migrate domain authority to new domain, traffic increase will be slower on the new domain in short time.

Which way do you suggest?

reddit.com
u/laoyan0523 — 10 days ago
▲ 10 r/SEO

Should I suggest customer migrate site first?

I have a customer now has a website and it has good organic traffic. Most of the traffic come from their brand name(the domain name is not same as their brand name). They just bought a new domain name which is same as their brand name. They have very few pages in the old domain name and about 600 backlinks. I am working with them to do content plan to increase their organic traffic through SEO. Their short term goal is to increase traffic of their website and they also want to use their new domain because it is same as their brand.

There are two ways:

  1. Do SEO on the current domain and do domain migration in the future. It is easier to get traffic increase because it has good authority and traffic. But it will have bigger side effect if migrate to new domain in the future.

  2. Do domain migration using 301 first and do content in the new domain right now. Because it need time for google to migrate domain authority to new domain, traffic increase will be slower on the new domain in short time.

Which way do you suggest?

reddit.com
u/laoyan0523 — 10 days ago
▲ 6 r/SideProject

I was building a Reddit analytics tool for GEO. My own data talked me out of it before launch.

I've been providing SEO related products and services since 2023. In 2025 I launched a GEO monitoring product Geneo — think Profound, but leaner — to help brands track how they appear in AI-generated answers.

Then came the side project inside the side project.

Why I started building a Reddit tool

Almost every client I worked with eventually landed on the same question: "Should we be doing Reddit? Everyone says it gets picked up by AI."

They weren't wrong. Reddit threads show up constantly in LLM citations, and a lot of GEO agencies had started packaging Reddit community management as a core deliverable. The demand signal felt obvious. So in April 2026, I started building a dedicated tool: analyze how brands should run their Reddit presence, give them an actionable playbook.

It felt like a clear problem with a clear solution.

Then internal testing started

Before any public release, I started running real brands through the system to validate the output.

The data didn't cooperate.

  1. A data-center cooling company (B2B infrastructure). 152 citations across 30 answers, 103 distinct domains. Reddit threads cited: 1. What AI grounded on instead: trade publications (datacentremagazine.com)/) and competitors' own sites — Vertiv got mentioned 12× to this brand's 0. In this category AI behaves like a B2B analyst: industry press and vendor docs.

  2. A digital egg-incubator brand (consumer / backyard poultry). 128 citations, 41 domains. Reddit threads cited: 2. The dominant source was YouTube — one review channel cited 10× — followed by a niche retailer blog. For hobbyist physical products, AI leans on video reviews and vertical retailer content.

  3. My own SaaS. 261 citations, 186 domains. Reddit threads: 0. AI cited small niche blogs in the space.

The pattern that stopped me: across a B2B infra product, a consumer hardware product, and a SaaS, Reddit was 0-2 sources out of 40-180 — every time. But the real citation drivers were completely different per category: trade press, YouTube, niche blogs. There is no single "GEO channel."

Building a Reddit-first product would've given clients a confident-sounding answer to the wrong question.

So I pivoted before launch

I rebuilt the core question from: "How should this brand do Reddit?"

to:

"Which channels are actually influencing this brand's AI visibility — and what should they do about it?"

ThreadGeo now identifies where a brand is (and isn't) showing up in AI answers, maps which channels are actually driving citations, and gives specific, executable recommendations — Reddit included, when the data supports it.

What made this pivot uncomfortable

I had a clear thesis, a development timeline, and early interest from clients who'd literally asked for this. Killing the original direction based on internal test data, before a single user had touched it, felt like second-guessing myself.

But that's exactly what the data is for.

u/laoyan0523 — 1 month ago