June bookings down vs May, July looking flat too — anyone else seeing this?
Hey everyone,
Quick gut-check for fellow guides. My June bookings came in noticeably lower than May, and now looking at confirmed July bookings, I’m on track for something similar to June — not the usual seasonal bump I’d expect.
That’s unusual for me. Past summers, July has always picked up. So I’m trying to figure out if this is just my situation or something more widespread.
Things I’m wondering about:
**•** Could a booking platform have changed its algorithm/visibility?
**•** Are people skipping walking tours because of the summer heat?
**•** Is the World Cup pulling travelers elsewhere this year?
**•** Or is it just inflation tightening travel budgets generally?
Would love to hear if others are seeing a similar dip, or if it’s just me. Appreciate any insight — trying to figure out if I need to change something on my end or just ride it out.
Thanks!