What's the best way to structure medical education content so it stays accurate and engaging for both healthcare professionals and patients?
I run a small healthcare communications team, and I keep struggling with how to structure our medical education content so it works for such different audiences. When I write for clinicians, patients tell me it's too dense and hard to follow, but when I simplify it, some professionals feel it loses important nuance. I also worry about keeping everything accurate and properly cited without making the content feel like a dry textbook. Ideally I want a format or process that lets me tailor tone and complexity depending on who's reading it, without duplicating all my effort.
u/lavieenros_e — 4 days ago