Unstoppable force v. Immovable object
A doozy to monitor:
In one corner we have St. Louis and Bellerive - the choice whipping boy for NLU boys to deploy their obnoxious taste signaling (elevated taste bestowed by vibrant cultural backgrounds of suburban white bread Georgia and Ohio)
In the other we have BMW - NLU’s daddy is the title sponsor of this week’s event. Oh no!
Keen observers (yes I’m a loser if you’re not there yet) will have noticed previously that NLU’s intense criticism of the PGAT product suddenly ramps down during BMW week.
Last year at Caves while their new golf media peers railed against the venue and the Tour, our heroes at NLU suddenly couldn’t find their tongues - nay, they were busy cutting thinly veiled promos at the event, quiet product placement and all.
Quite a conundrum - how will NLU contort themselves around this one? Will they say what they think? Or will they sheepishly lay down their haughty bullshit and get on their knees to polish off their master?