Should you cold outreach to partners during Big Law networking? A Guide for Big Law Recruiting
Hiya recruits!
I saw a comment this week that I would bet a lot of you are sitting on right now, and I wanted to take a moment to address it:
Should you be reaching out to partners directly when networking, especially this early?
Short answer: probably not yet (but with a lot of caveats). Let's explore why!
*I'll caveat this by saying that plenty of people have different perspectives on how to approach this, and reasonable minds can absolutely differ. Make sure to follow your own gut when approaching your own strategy.
First, partners are famously busy, pretty much across the board. Not just "I have a lot of meetings" busy, but genuinely hard to reach, inbox-flooded, billing-pressure busy. Cold outreach from a law student they've never heard of is easy to deprioritize, and most of the time it just gets ignored. That's not a knock on you. It's just the reality of how their days work.
The arguably more strategic move is to start with associates, particularly midlevels and seniors, get their buy in, and then target a partner if you still want. A few things make this the higher-ROI path:
First, associates are just generally more likely to respond cold. Cold outreach to an associate usually has a dramatically better response rate than the same email sent to a partner. Especially younger associates tend to remember what it was like to be in your position, and many of them may genuinely want to help.
Second, they have more influence than you'd think. Associates are often in the room when candidates come up in recruiting discussions and they're the ones often conducting interviews. A midlevel saying to a partner "I talked to this person, they're sharp, you should meet them" carries real weight. That kind of internal endorsement changes how a partner looks at your outreach — you go from unsolicited email to someone worth a conversation. (It's called 'social proof' or 'social validation' and is a actual psychology concept that's a pretty interesting idea).
This makes partner outreach land differently. You have context, you have a name to reference, and you're not starting from zero, so you go from a cold contact to a warm one.
The sequence that I found tends to work:
- Reach out to associates. Talk with them at least once or twice to build real relationships first.
- Stay in touch and show genuine interest in the group. (This is why networking early matters because it gives you this buffer time).
- End your calls/emails after building that relationship with a open question, "who else should I be talking to to learn more about X?" A question like that open doors to partners and leadership more organically than if you're asking for something that feels transactional.
- Once they say "Oh, X partner/person is great to talk to," then in your email to that person, you say "So-and-so recommended I reach out to you to learn more about X." This validates that you have done your diligence and makes them more likely to respond (they won't always, but it'll help).
Of course, there are exceptions where going straight to partners makes sense: tiny offices, super niche practice groups with few othr attorneys, a shared hyper-specific connection (like family or friends), or situations where a partner told you directly to stay in touch at an event, etc. Same goes for when an associate explicitly tells you to reach out to someone specific above them.
But as a default? Associate-first networking is probably the play — especially right now, before the recruiting cycle is fully underway.
That's all for now!
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Good luck!
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