u/limpbutterbizkit

I am very new to non profit. I mainly assist with the design of their marketing materials for events, some social media, etc. this year I am tasked with assisting with the end of year appeal letter. It’s a 4 page format and the non profit is animal based. Raising fund to help local pets, community cats, etc. does anyone have any examples, advice or launching points they can share for successful eoy appeals?

Thank you!