Is Matador to blame for this?
Snail Mail released Ricochet in March which also had some major tone changes from her previous work (specifically bringing in spiritual themes), with opening tracks Tractor Beam and My Maker. Perfume genius dropped Glory last year with Clean Heart, Me & Angel, and Glory. They just signed Zoh Amba, who they wrote "is always striving for greater proximity to the divine."
Are they incentivizing artists to include spiritual / religious themes or cleaner / more wholesome lyrics? Has this label always been heavy on these themes or specifically sought out these artists? Maybe I'm only just noticing this.
A friend told me Christianity is on the rise. Is this just a national / global trend right now?
I just can't help but think Will was pressured into some of these bizarre decisions. If he or any of these other artists were, I'd imagine they can't disclose it.
I want to be clear that I'm not trying to attack christianity or spirituality. Just a fan trying to understand some of these decisions.
I know Will has always had religious themes, but it always seemed to come from a place of religious trauma or guilt. Idk.
edit: Ethan's post just felt very telling to me as well. He clearly doesn't agree with the direction.