curious about everyone’s thoughts on twigs’ use of ai
I’ve been a huge fan of twigs for a long time but I’ve been feeling a bit conflicted lately and wanted to get the community's thoughts.
I was reading about her senate testimony regarding the NO FAKES Act where she revealed she created an authorized deepfake clone (ai twigs) to handle fan interactions, social media, and translation in multiple languages so she can focus on studio time.
on one hand, I think it’s amazing that she’s taking control of her own likeness and protecting artist copyright.
on the other hand, the idea of an ai simulating personal fan connection makes me feel a bit uneasy about authenticity.
it also makes me spiral a bit and question the music itself. if she’s embracing ai this deeply for her persona and partnerships, it makes me worry about how much of the actual music is even written by her anymore or if ai is starting to take over the creative process too.
how do you all feel about it? do you view it as a cool tool for an avant-garde artist or does the automation of fan interaction cross a line for you?