u/muchtea

Having a bit of a nightmare with setting up Meta Pixel/API and hoping somebody might have an insight. This is my 9th campaign so not a newbie but settings seem to change each time!

When setting up a new pixel & API for a campaign launching Saturday it's receiving events - page view, add to cart (aka notify me).

However within the ad itself the 'purchase' conversion event is greyed out so I can't actually set up an ad campaign.

I've always been able to set up a campaign in advance to start when the campaign launches, so I'm not sure what the block is this time.

Any advice?