How do you view Structural Engineers?
In the residential world, structural engineers are almost never given recognition for their contributions. Their company names are not on site signs, instagram posts, magazine write-ups. I imagine it's because of the lack of visual creativity, people often view structural engineering as a commodity (it is to a degree). As a structural engineer that designs complex multimillion dollar additions, renovations and new builds, I often ask myself how can I make more of an impact on a project or get more recognition to help grow my brand.
Architects, landscape architects, interior designers, builders, and photographers all seem to look out for each other when it comes to marketing opportunities. Even after requesting, I still haven't managed to get my company's name into an article, onto a site sign, or into a social media post.
I want to know the hard truth, what do you think of structural engineers. I'm also open to DMs if you'd rather not post publicly