Data on Unlimited Subscription Tiers
There's been a lot of discussion on the unlimited pricing tier changes. I think Discord can be somewhat of an echo chamber so I want to share some of the data we have with all of you. Overall I think it shows that actually mythic and ultimate tiers are getting a TON of value out of the new unlimited plans (more than we expected) . Here is some of the data.
Mythic and Ultimate users have actually transitioned over to unlimited plans at HIGHER rates than the lower tiers.
This actually makes sense because Mythic and ultimate users play a MUCH larger number of hours / mo than the lower tiers do.
Mythic and Ultimate, Unlimited tier users also use TTS at a very high rate of 75% showing that unlimited TTS is a clear benefit for the vast majority of them.
Overall Based on early data it seems like the majority of mythic and ultimate tier users in the community overall (not just the 10-20 vocal discord users) are getting quite a lot of value from unlimited plans.
While I understand that may not be true for everyone and some people prefer legacy plans for completely reasonable preferences, I just wanted to share that by and large our data suggests that the Unlimited plan switch has been beneficial for the majority of users including at higher tiers.