u/noRilyRolyWasHarmed

Read more about it here: https://ff.garena.com/en/article/1690/

The Licensing Expo 2026 was held at the Mandala Bay Convention Center in Las Vegas from May 19–21, 2026. Garena Free Fire has historically attended to expand its global licensing portfolio and secure consumer product partnerships. The event featured over 400 exhibitors and a major panel focused on expanding gaming IPs into mainstream markets.

Key Highlights from the 2026 Expo:

• Gaming Dominance: The 2026 expo heavily spotlighted the gaming and esports sector. Industry leaders from companies like Ubisoft and Supercell (alongside previous attendees like Garena) utilized the event to transition digital games into mainstream consumer products and cross-category collaborations.

• Record Attendance: The three-day marketplace brought together over 12,500 industry professionals and 410 exhibiting companies, setting a record for the largest exhibitor presence.

• Event Reach: Participants scouted IP rights across numerous retail sectors, ranging from toys and tech to apparel and FMCG.

© 2026 Garena | All Rights Reserved​

Credits: 2:10 Animation​