Built a specialist IP intelligence service for a niche publishing market. Cold email fell through, how do I find my first real client?
I run a one person business analyzing manhwa/webfiction IP for licensing and adaptation potential. Think due diligence reports for companies looking to option or adapt titles. I came at this from years as a reader/fan in the space, not a formal industry background, so my edge is deep genre knowledge plus analytical writing.
My business is a lot more defined than it was even a few months ago. I’ve locked my brand identity, built a landing page, and put together a portfolio including a full sample report on a specific title to show quality of work. I tried a cold email to one industry contact and it fell through with no response.
I want to make sure I’m not missing something obvious before I try more outreach. For people who’ve gotten a B2B service like this off the ground, what are the things you needed to have in place before your first real client conversation actually landed? Testimonials, case studies, a specific niche pitch, warm intros instead of cold email, what actually moved the needle for you?