A familiar pattern across platforms like X/Twitter, Reddit, TikTok, and many other comment sections online.
I launched this Reddit forum to meet people interested in books about the present and the future — books about technology, AI, society, democracy, human relationships, and the future of human life.
Very quickly, I received two very short and rather strange comments.
Unfortunately, that kind of response has become quite common online.
The core of the problem is that instead of curiosity, people often respond with quick dismissals, irony, suspicion, or labels. Instead of discussing the ideas themselves, the conversation is redirected into tone, positioning, or accusations.
What disappears is the actual dialogue.
This is one of the things I hope this community can become an alternative to:
a place where people can disagree, discuss, reflect, recommend books, ask questions, and explore difficult themes without every conversation immediately collapsing into reflex reactions or cynical one-liners.
The future of human life is too important a subject for conversations that never move beyond sarcasm.
What is worth noticing in comments like these is that they often smuggle in an unspoken assumption without actually arguing for it.
In this case, the underlying assumption seems to be that talking about one’s own books or ideas automatically becomes “self-promotion” in a negative sense — as if presenting one’s own work somehow weakens the legitimacy of the discussion.
But that assumption does not necessarily apply to this forum at all.
A community about books, ideas, the future, writing, and AI will naturally include authors presenting their own work, especially when the purpose is to start conversations around themes, questions, and concerns that matter to the community itself.
And besides: what exactly is “self-promotion”?
The phrase is often used very loosely online, sometimes almost as a way of dismissing people without engaging with what they are actually saying. It becomes a shortcut instead of an argument.
There is an important difference between:
- empty marketing,
- manipulative attention-seeking,
- and a writer openly presenting ideas, books, reflections, or concerns in a forum specifically created to discuss those themes.
Calling something “self-promotion” may sound like criticism, but by itself it explains very little.
The real question should be:
Does the contribution create thought, discussion, reflection, curiosity, disagreement, or insight?
If it does, then the conversation is already more meaningful than many of the quick dismissals that dominate online culture today.