u/oktomo011

As you all know the Noah x Timex collab has been a hyped up topic, where resell prices has been inflated.

I am not a prominent watch collector, but I would like to ask why does this collaboration have a cult-like feeling of attention to it? From my background knowledge of clock/watch brands, Timex is somewhat a low-to-mid-tier mechanism in terms of the engineering aspect.

Is this hype solely built around of the brand power of Noah NYC and the cool watch face of the moon art?

Please let me know, I am just curious. Not here to look down on any owners or enthusiasts.