Every agent already has "their guy." How does a new LO break in?
Hey all, hoping to get some honest advice from the agent side.
I'm 19 and just started this month as a loan officer on the broker side. My background is car sales, so I'm comfortable talking to people, following up, and I'm not scared of rejection. But mortgage is a different world and I know I've got a lot to prove.
The thing I keep running into: every realtor I talk to already has "their guy." A lender they've worked with for years who they trust. I get it, why would you risk your client's deal on some 19 year old you just met?
So my question is for the agents here: what actually made you switch to a new LO, or at least start giving one a shot? I understand communication is huge. Being reachable, keeping you updated, closing on time. But beyond just saying "I communicate well," how do I actually build a relationship to the point where you'd feel comfortable sending me a referral?
A few things I'm wondering:
What do the lenders you love do that the average one doesn't?
Is there a way to be useful to you before you've sent me a single deal?
What instantly kills your trust in a new LO?
I'd rather hear the blunt truth than a bunch of feel good advice. Appreciate anyone who takes the time.