TL;DR: AI search is becoming a new discovery channel. If your brand isn't being mentioned by ChatGPT, Claude, Gemini and other LLMs, you're invisible to a growing number of potential customers - even if you rank well on Google.

I've spent the last week trying to answer one question:

How do you actually get ChatGPT (and other AI tools) to recommend your startup?

I built a tool to track how brands appear across ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok and DeepSeek, then started testing it on my own product.

A few things surprised me.

1. Your website isn't the whole story.

I assumed AI would mostly rely on my homepage, plus all the SEO work we did.

Instead it pulls information from reviews, Reddit, documentation, blogs, directories, comparison articles and dozens of other places.

Your brand is whatever the internet collectively says it is.

2. Different models behave very differently.

The same prompt does not necessarily produce the same recommendations.

Claude could recommend us in one prompt and then not in the other.

Gemini wouldn't mention us at all.

Google AI mode (subtly different to Gemini) knew about competitors I'd barely heard of.

If you're only checking ChatGPT, you're missing a pretty big part of the GEO picture.

3. Mentions matter more than rankings.

Traditional SEO teaches you to think about your position or ranking on Google.

AI search is very different! Now we are asking a different question:

>"Does the model even know I exist? Will it cite me?"

4. Brand positioning matters.

One thing I kept noticing was that AI generally had a pretty reasonable understanding of what products did.

But it struggled with who they were for.

That seems to be where a lot of opportunity is.

5. Manual checking gets old fast.

After asking the same prompts across seven different models for a few days...

...I never wanted to do it again.

That's ultimately why I built my tool Visiblee AI (https://visiblee.ai/) :)

I wanted a simple dashboard that answered questions like:

• Which AI models mention my brand?
• Which competitors appear more often?
• What are they saying?
• Has anything changed this week?

AI visibility is becoming as important as SEO was 10 years ago. The importance of it literally rises by the day, regardless of industry.

Thoughts? How much importance are you attaching to these things?

I am sharing a growing list of 100+ places where you can submit or list your product. This is becoming one of the most useful steps if you want your company to show up better across AI search, AI visibility, SEO and backlinks.

Why It is Important?
AI tools like ChatGPT, Claude, Gemini and Perplexity do not only look at your website. They can pick up signals from review sites, directories, communities, comparison pages, developer platforms, newsletters, blogs and other third-party sources.

The more places your product is clearly described and mentioned, the easier it becomes for AI systems to understand what your company does, who it is for, and when it should be recommended.

Make sure to submit your product to at least 20–40 relevant places to start building a stronger presence. The more the better!

Since Reddit does not allow a lot of links in a single post, I created a spreadsheet file with the complete growing list. I'll be adding to it most weeks, plan to grow it to 300 or so as I discover more!

Here it is - https://docs.google.com/spreadsheets/d/1PikEScmcOt6_i3a5IS4NqJGK7WmI6siKxLpMFIDLDwI/edit?gid=0#gid=0

I hope this resource helps you. I plan to share more resources over the coming months :)

If I missed any useful places, comment them below and I’ll add them to the sheet.

Thanks.

I was trying to figure out whether AI crawlers (LLMs, GPTBot, ClaudeBot, PerplexityBot, Google-Extended, etc.) could actually access a website.

Everyone checks Google indexing, but not as many are checking whether AI models can even crawl their content.

So I built a free AI Crawlability Checker tool :)

It checks:

• Which AI crawlers are allowed or blocked
• robots.txt rules
• AI crawlability issues
• A few recommendations on what to fix

I'd love some feedback.

Is this useful / is there anything you'd want a tool like this to check that it doesn't already?

Here's the tool if you'd like to try it:
https://www.visiblee.ai/tools/ai-crawlability-checker

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