u/qualmaverick

AI is now being used for transcription, coding, summarisation, desk research and even interview planning.

But has it changed the way researchers actually work, or is it mainly helping with the time-consuming parts?

Would be interested to hear what has genuinely worked for you, and where you still prefer the traditional approach.

I’ve been thinking about how much of market research happens outside the actual research itself.

For those working in qualitative or mixed-methods research, what part of your workflow tends to take the most time?

Is it:

• Recruiting and scheduling participants
• Conducting interviews or focus groups
• Transcription
• Coding and organizing data
• Finding patterns across responses
• Synthesizing findings
• Writing reports or presentations
• Something else entirely?

I’d be interested to hear what takes up the most time for you and whether that has changed over the past few years.

PS: it's not a survey.