u/randommortal17

For those in logistics or freight, where do most of your clients actually come from, referrals, brokers, partnerships, ads, or something else? And for those with experience, what are the most underestimated parts of the business that people don’t realize until they’re already running it?

Trying to understand both what drives growth and what actually makes or breaks operations in this industry. Just new in the industry, appreciate the answers.

Permission to post mods

Woman business owner here. I’m curious what other small business owners think are the most underrated investments in a business. What ended up being way more important than you expected?