After almost 4 years of experimenting, I finally launched my seed oil-free protein bar!
It started because I was tired of choosing between protein bars loaded with seed oils and ultra-processed ingredients, or "clean" bars that barely had any protein.
While at the University of Colorado Boulder, I started experimenting and sold the first version at the Boulder County Farmers Market in plastic baggies with a sticker I designed myself.
After graduating, I moved back to Austin and kept working on Brave Bar while working full-time. I couldn't get into most retailers, online sales were slow, and I honestly questioned whether it was worth continuing.
Instead, I went back to the recipe.
For months I handed bars out to anyone willing to give feedback being friends, people at climbing gyms, and random strangers. I'd tweak the recipe, make another batch, and do it all over again.
The final result has just these ingredients:
• Grass-fed protein (bovine collagen & whey protein concentrate)
• Raw Texas honey
• Organic coconut oil
• Organic cocoa powder
• Organic cocoa nibs
• Organic cocoa butter
• Organic agave inulin
• Organic dates
• Organic vanilla bean powder
• Sea salt
No seed oils, no artificial sweeteners, no "natural" flavors, fillers, etc.
Please let me know what you think!