u/shrimpwhiskers_

I worked in lifecycle and growth marketing from 2018 until mid-2022, then pivoted into business development for a few years. While I realized BD isn't the right long-term fit for me, I picked up a lot of transferable skills (customer discovery, GTM strategy, partnerships, sales conversations, etc.).

I'm now trying to transition back into marketing, but the landscape feels completely different because of AI.

I've been searching for growth marketing and product marketing roles in Canada for about a year without much success. One piece of feedback I received was that I lacked the technical AI skills (workflows, automation, AI tools/stack, and practical implementation) that companies now expect marketers to have.

The challenge is that there's an overwhelming amount of AI content online, and I'm struggling to separate genuine, high-quality learning resources from hype.

If you were in my position, what would you focus on first? Are there any courses, certifications, or learning paths you'd genuinely recommend that are respected and practical?

My goal is to combine an existing lifecycle/growth marketing background with solid AI skills—not become an AI engineer, but become a marketer who knows how to use AI effectively to drive growth.

I'd really appreciate any guidance from people who've made a similar transition or are hiring marketers today. Thank you!

Hey folks - any guidance here would be much appreciated. I'm looking to help a friend improve sales in her company.

For context, they sell medical equipment to what I understand are medical device distributors, or direct to government through a tender process.

I have experience in small-ticket, D2C sales and mainly in creating an inbound marketing funnel and demand generation. My skills are irrelevant for this business; I know B2B enterprise is a whole other beast, especially in something as sensitive as healthcare.

What would be the best way to start? We can leverage LinkedIn (mostly cold outreach), and a lead list she has no confidence over. Any tips on how to get started would be much appreciated.

We expect a fairly long sales cycle given the scale, industry, and our lack of B2B sales experience, but we are keen on the challenge.

Think of this as a public case study. Whether we succeed or fail, we'll share what we learn along the way.