I have 1.1 Mil followers and my engagement has been TRASH
I'm not sure if this is the correct subreddit, but I'm hoping to get some clarity. I'm a content creator with 1.1 million followers on Tiktok, 60K on IG. Up until very recently (maybe february or something) - my content has ALWAYS done over 100K (that being a low number). Currently, no matter WHAT I post, I cannot get over 30K. I've actually never seen anything like it, been posting since 2020. And maybe like 3 followers a day. My content has been consistently the same but I don't have a huge niche, just storytimes etc. I'm also in Canada, not sure if that makes a difference. Does anyone know anything about this - I feel like such a loser I've been trying everything even things that don't feel authentic to me but I'm just so confused. Posts that absolutely CRAWL on tiktok are doing great on IG - don't get it.