Is this normal for a copywriter?
28 year old writer here. Spent a year doing misc. e-commerce social work for peanuts, then transitioned to pharma agency work, where I’ve been for four years.
I’ve never been a part of a real pitch, outside of brand planning. I’ve only really just started to lead pieces. I’ve been relegated to anno work and supporting other writers for the bulk of my career. I’ve become a pillar of each team I’m on and a reliable keeper of content, but never given the chance to do anything shiny.
To be clear: I’m not really looking to be a hero. I don’t need or even really want to rise to CD levels, given that my current CD works 10-11 hours a day plus weekends. In full honesty, I just need to A) make more money, and B) ensure I’m employable when this gig inevitably ends, as they all do. That second one is the main concern — my portfolio has a few assets like websites and campaign pitches for major pharma brands, but outside of that, my reliability as a details guy has kept me insanely busy with distinctly unsexy work for a long time.
All of that said, I feel like the gap between my role and even just “senior copywriter” is farther than desired.
Am I far behind where I should be? If so, what am I doing wrong? It’s worth noting that this is far from my passion and, while I routinely work over 40 hour weeks and always deliver with strength on any ask, I’m really not looking to spend an extra ten hours a week working on ad lobs nobody asked for or doing Miami ad school. If that’s the bare minimum it takes to keep pace in this field, I’d welcome that knowledge and politely start tweaking my resume to look applicable to PR or some other junk.