How do I stop leads from disappearing after they agree to sign up?
I work in business development for a tech company and most of my job is cold outreach.
I send emails to leads from Apollo/Clay and also manually source people on social media that fit our ICP. I recently started doing the role fully and the response rates honestly haven’t been great, even after tweaking the emails a bunch of times.
The bigger issue though is that people reply, book calls, the calls go well, they seem interested, and they agree to create an account with us. Then I follow up a day or two later to check how setup is going and they just never respond.
I follow up multiple times after that and most of them just never reply again.
I’m trying to figure out what I’m doing wrong at this stage. Is this normal? Is there a better way to handle onboarding/follow-ups after the call so people actually complete setup?
Would appreciate advice from people who’ve worked in sales or BD.