If users have a 24/7 search agent, will they ever visit our sites again?
At I/O yesterday Google showed off information agents inside Search. You give the agent a topic (say "crypto license Lithuania 2026"), and it scans blogs, news, social, and Reddit 24/7, pinging you back when something matches.
So I keep thinking, this is basically a user-facing version of what we do through monitoring tools like Pulse, Mention and similar ones. Except the agent sits right inside the search bar where the user already lives.
Curious what people think:
If a user is hooked on an information agent, will they ever actually land on our site?
Do we now need to optimize specifically for the signals these agents pick up on (freshness, structured data, social mentions)?
Has anyone figured out by what signals the agent decides "okay this is worth notifying the user about"?