What is going on with summer sales this year?
I've been closely monitoring this year's summer sales across a number of websites like Mrporter, Mytheresa, Yoox, Outnet, and a few others and I can't help but feel that this season so far might have been a bit underwhelming. I'm based in Europe so I have no idea what's the situation in the US.
- On Mrporter, the selection of discounted items seems surprisingly limited. Most of the pieces on my wishlist haven't been marked down at all, which is unusual compared to previous years.
- Mytheresa has some good markdowns on selected items, but what's missing are the additional 10–20% promotional discounts that they used to offer on top of sale prices.
- Outnet offers some excellent bargains, but inventory disappears incredibly quickly and many desirable sizes or pieces are already gone.
- for Yoox, there are plenty of heavily discounted products, but for many of the more sought-after designers, I've found that the final prices are often beaten by other retailers.
Is it just me, or does this year's sales season feel much less exciting than in previous years?