YEEZY BOOST 350 V2 Cream White (Triple White)
Designed by Nic Galway & @brianforesta, the Cream White colorway was the first monochromatic 350 V2. (SPLY text is visible with a blacklight)
@ye would first be spotted wearing the Cream White 350’s in 2016, leaving the Cinemas in Westlake Village. Later down the line, they would release on 04/29/2017.
With the re-release of the Cream colorway in 2018, @yzy approached @havas & @the.annex for creative expertise on relaunching the colorway. At 1.5 million pairs, the drop was set to be the largest in the history of @adidas & @yzy. They integrated with Ye’s staff over the course of a few months & developed the ‘We Got Love’ Campaign shot by thingorthings featuring @alexandrajacob, @amandawhip, @little_mouse_diuguid, @bendybombshell, @olivialburgess, @lake.dorn, @robby.peterson, & @_sigridlauren with over 396 photos shot.
Through the idea of Yeezy for all, they incorporated the phrase “WE LOVE”, spanning multiple languages to symbolize a uniform love & appreciation for the brand culture across the front cover of 10 Newspapers and 1,200 billboards around the world. The campaign was highly successful, being one of the largest moments in @adidas & @yzy history & helping Ye brand his designs as accessible to all, and generating $350,000,000 in sales, via @wex, and totaling over 110 Million Impressions of the Campaign.
Other contributors in creating the We Got Love Campaign include: @liamtrumble, @jasonmpeterson, @harryb, @gregweinstein, @ryder_ripps, @akabeemer, @madamejac, @caramelbobby, @jasoneano, @garethpon, Mark Ginski, @demi_da, @nikko.washington, @lexichisvi, @shareeff53
Dancers would wear the 350’s in a Music Video on 10/01/2018 for We Got Love by Ye and @teyanataylor that remains unreleased, and while Ye visited Uganda on 10/16/2018, he and Adidas donated/gave away pairs of the colorway.
With the re-release, Ye would wear the 350’s again in a meeting with jimbrown in his Calabasas office & in his appearance in @ynwmelly’s “Mixed Personalities” Music Video.
Slide 4 is photographed by @garethpon
Slide 8 is photographed by AP/Stephen Wandera