To clarify;
Consumer Reports investigation found that Kroger's "alternative profit" business-which heavily features its "precision marketing" division (84.51)-actually accounts for more than 35% of the company's net income.
Mr. Hawley simplified this metric to 33% (a third) of its net income
Amazon has acquired the GW Ranch site in Pecos County, Texas, to build a massive artificial intelligence data center campus powered by an on-site natural gas plant. If this facility operates at its maximum allowed capacity, it could become the largest single source of climate pollution in the United States. Tech companies are increasingly relying on dedicated fossil-fuel projects to meet the relentless, 24/7 electricity demands of generative artificial intelligence without overloading local utility networks. This shift directly challenges the tech sector's highly publicized carbon-neutrality promises.
The planned facility is designed to feature thirty-five natural gas turbines capable of generating up to seven and a half gigawatts of electricity, which surpasses the capacity of the nation’s largest dams. The Texas Commission on Environmental Quality issued a permit allowing the plant to emit up to thirty-three million tons of carbon dioxide annually, a cap that is roughly double the emissions of the nation’s current dirtiest operating coal plant. To avoid draining local drinking water supplies, the facility plans to use non-potable brackish groundwater and specialized cooling technology. The entire campus will operate behind the meter, meaning it will be completely disconnected from the main Texas electricity grid.
This off-grid approach creates major trade-offs for the region and the environment. Amazon states that building independent, on-site generation protects local families by preventing data centers from driving up utility bills or causing blackouts on the public grid. However, environmental groups point out that going off-grid allows tech firms to completely bypass a public system that features a cleaner, growing mix of wind and solar energy. Critics also warn that the sheer density of thirty-five gas turbines will severely impact regional air quality and create immense noise pollution. While Amazon maintains that its long-term pledge to hit net-zero emissions by 2040 still stands through future plans for solar and battery storage, its actual carbon footprint has already grown significantly due to rising artificial intelligence workloads.
This strategy is part of a rapidly growing trend across the tech industry. Developers have announced dozens of similar off-grid gas projects to support the massive infrastructure boom. For instance, Microsoft partnered with Chevron to build a two-gigawatt off-grid natural gas-powered data center campus just thirty miles away in the very same county. While these companies are simultaneously exploring clean options for the distant future, natural gas has become the immediate, default bridge to fuel the rapid expansion of artificial intelligence.