
23 year old Orson Welles explaining to reporters on Halloween 1938 that he had not intended to incite panic by deceiving listeners into believing that Earth was under attack by Martians.
H.G. Wells’s The War of the Worlds, published in 1898, imagined an invasion of Earth by a technologically superior civilization from Mars.
Forty years later, in one of the most famous bits of radio broadcasting in American history, The Mercury Theatre on the Air adapted the novel for radio, directed and narrated by a 23 year old Orson Welles.
The broadcast began with an introduction closely following Wells’s novel, but then shifted into an evening of ordinary radio programming repeatedly interrupted by increasingly urgent news bulletins.
At first, the interruptions seemed relatively mundane: strange explosions had reportedly been observed on Mars, followed by a seemingly unrelated report of an unidentified object crashing onto a farm near Grovers Mill, New Jersey.
Then an on-scene reporter described strange creatures emerging from what was apparently an alien spacecraft. The Martians attacked police and spectators with a heat ray, and the reporter's increasingly panicked broadcast abruptly went dead.
More bulletins followed, reporting a full-scale Martian invasion and the increasingly futile efforts of the U.S. military to stop it. The first half of the broadcast climaxed with a correspondent reporting live from a Manhattan rooftop as citizens fled from poisonous smoke released by towering Martian “war machines.”
He began coughing, then fell silent. Only after roughly thirty minutes did the program take its first break. The second half shifted into a more conventional radio-drama format.
The broadcast became legendary for supposedly causing mass panic across the country. Some listeners did mistake it for an actual news broadcast, particularly those who tuned in after the opening disclaimer.Thousands of people called CBS, newspapers, and police departments asking whether the invasion was real.
But the popular story of “millions of Americans panicking and fleeing the Martians” is likely heavily exaggerated.Newspapers at the time had an obvious incentive to portray the broadcast as a national hysteria, and subsequent research has found little evidence for the enormous mass panic later claimed.
There was genuine panic, however. Actor Stefan Schnabel, who was involved with the broadcast, later recalled that police began arriving at the studio:
“A few policemen trickled in, then a few more. Soon, the room was full of policemen and a massive struggle was going on between the police, page boys, and CBS executives, who were trying to prevent the cops from busting in and stopping the show.”
But the broadcast demonstrated something important: people could be convinced that something extraordinary was happening simply by presenting it in the language and format of credible news.
And that would become increasingly important as the 20th century went on, because when people began seeing strange things in the sky, they increasingly interpreted them through the cultural framework that The War of the Worlds had helped popularize.
If interested, I explore a history of UFO sightings here: https://aid2000.substack.com/p/hare-brained-history-vol-137-the?r=4mmzre&utm\_medium=ios