iSai’s PR exposed . Heavy ₹₹₹ spent for his Indie releasing against Jailer single!
According to people I’ve heard from within the industry, Sai’s PR is apparently going into overdrive after the success of the DC album.
Mark this post: when his indie release drops on Monday, expect to see a wave of tweets/posts pushing some version of “Sai’s indie song beat Anirudh and Rajini’s Jailer - OMG, look how huge Sai is.”
There are also industry allegations that his team pays for views and aggressive positive PR. Check any page comparing Sai with Ani , and youll notice that the twitter handle only spams about Sai and nothing else.
If this narrative does start appearing on Monday, though, remember this post, you heard it here first :)
Personally, I think constantly framing his success against Anirudh does him no favors. He’d be better off focusing on building his own career and letting the music speak for itself.