
Was the old internet better partly because it understood us less?
I started thinking about this after reading that Myspace may be attempting another comeback.
Obviously the old web was technically worse in almost every way. But it was also terrible at profiling us. You could get lost, click on something bizarre, reinvent your profile six months later, and none of it was being continuously fed back into a model of who the platform thought you were.
That eventually led me to a stranger question: does increasingly perfect personalization make it harder to contradict our previous selves?
I wrote a longer piece about it here if anyone is interested:
https://www.gonzocapital.net/the-internet-was-better-when-it-was-worse/