What stops you in the onboarding process
Working on the onboarding flow for Aura right now
and trying to figure out where people actually drop
off versus where I assume they drop off.
The pattern I keep running into: it's rarely the
first screen. People will sit through an intro or a
permissions prompt if the value is obvious. Where it
actually breaks is somewhere in the middle, usually
right before the first real action, the moment where
the app asks you to actually do something instead of
just tap next.
A few specific things that kill it based on what
I've seen:
Asking for too much before showing anything. If
someone has to create a username, pick preferences, and grant three permissions before they see a single piece of actual content, a lot of people bail before they understand why any of it matters.
No clear first action. If the app explains what it
does but doesn't immediately hand you something to do, the momentum from downloading dies fast.
Empty state after signup. Finishing onboarding and
landing on a blank feed or an empty profile with
nothing happening yet is a bad first impression even
if the rest of the app is solid.
Curious what actually gets people to bail for you,
either as a builder watching your own funnel or just
as someone who's deleted an app mid onboarding.
What was the actual moment you checked out?