Anyone else fed up with targeted ads flooding their digital platforms (in Australia)? I was, so I started a petition… 🇦🇺✍️🤪
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If you could opt out of targeted advertising altogether, would you?
I have three kids and recently went down a rabbit hole trying to work out how much of what I was seeing online was genuinely useful information vs advertising being targeted at me.
I’d search for fairly normal parenting things — helping kids with focus, sleep, emotional regulation, ADHD strategies, etc. — and then get bombarded with products claiming to have the solution.
Some were expensive, the claims sounded impressive, and it wasn’t remotely easy to work out which were backed by decent evidence and which just had very good marketing.
Apparently this annoyed me enough that, rather than just complaining about it like a normal person 😂, I lodged an Australian Parliamentary e-petition.
The basic idea is that people should have more choice over whether their online activity is used to continually target advertising back at them — including considering a reasonably priced ad-free social media option.
It’s Petition EN10571 and somehow it’s now at 47 signatures and desperately wants to crack 50 to be seriously considered by an MP.
Take a look if you would like a choice in what you’re targeted with and sign away to hopefully change the new norm…