r/B2BMessaging

I crossed 10,000 followers this week. For context, I mostly post about B2B marketing and messaging.

I keep seeing the claim that 10K is a tipping point on LinkedIn. The idea is that it works as social proof, so new visitors follow faster, your posts get more reach, and you start getting more inbound connection requests and opportunities.

I'm a little skeptical. A few things I've noticed or heard:

1. Followers aren't customers. A bigger number doesn't book meetings on its own.
2. Plenty of people say a high follower count doesn't do much for job hunting unless you work in content or social.
3. More visibility seems to bring more spam and pitch DMs too.

For those who've passed 10K: did anything actually change for you? Reach, inbound leads, the quality of your DMs? Or is it mostly a vanity number?

I'll report back in a couple of months on what changes for me, if anything.