r/BayAreaCali

"For nearly 50 years, Bay Area commuters have been greeted by an unlikely roadside mascot: a giant spinning ice cream sandwich along Highway 101 in Burlingame. Beneath it sits the factory store for It's-It, the oatmeal-cookie ice cream sandwich that has become one of Northern California's most beloved regional treats.

I grew up eating It's-Its by swimming pools, at my brother's Little League games, or really anywhere, yet somehow, I'd never stopped at the place where they were made. When I moved back to the Bay Area after nearly two decades, the sign became a familiar presence again. So, for my birthday, my partner and I decided to finally pull off the freeway. If you're not from around these parts, you may be asking yourself, "What's an It's-It?" Well, let me tell you."

Full blog here!: https://www.atlasobscura.com/articles/posts/its-it-kind-of-birthday